SCENT MARKETING

Adding perfume in the communication mix of a brand, product or just an environment can be an extremely powerful tool to stimulate sales, improve penetration or just create the right atmosphere. This because marketing products is about creating the right emotional state for consumers to make a certain decision. We know that the nose, together with the eyes, is the most powerful organ to evoke an emotion. The rule of the game in the Scent Marketing market is about:

1. Having the right perfumes to evoke the right emotion. In order to realise this OSMOOZE^® has created formal partnerships with the world leaders in perfume development & creation that allows us to offer the right perfume for your desired effect. The right perfume is either coming from our extensive perfume library or from the personalized development of a specific perfume done by our expert partners.
2. Having the right diffusion technology to manage the right scent signature in the environment. OSMOOZE^® has two technological platforms that can treat either a personal diffusion or creates an ambience

OSMOOZE^® has solutions for 2 types of Scent Marketing:

 

• Promotional Scent marketing:
  • Perfumed displays on the shopfloor
  • Product discovery kits for the press or sales reps
  • Other

• Permanent Scent Marketing:
  • Diffusers for lobbies and other public spaces
  • Diffusers for shops

Please contact us to find out more about the solutions we have.